3 Vision Challenges Scentsy Leaders Face

The Three Vision Challenges Direct Selling Leaders Face

Becoming a Leader as a Scentsy Consultant can be intimidating. We’ve even had dozens of Consultants on our team that avoid being a leader! They contrast their perception of what it means to be leader with their own perceived weaknesses and insecurities and get overwhelmed with the gap they see between the two. I’m not going to say it’s easy or that these fears aren’t real but in my experience too many of us shrink in the face of our own, very real potential. In reality, none of us really know what we’re doing. Everybody who is a leader was once not a leader. Every current leaders had a first time being a leader. Our own experience and a willingness to tackle uncertainty goes a long way! A lot of times you just have to fake it ’til you make it! Trust in your own experience, jump in, keep working your business, realize you don’t have to know everything and in most cases, you’ll do awesome.

That said as leaders we want to help our team grow their own Scentsy businesses and striking a balance between working our own business and helping our teams can become a confusing exercise with mixed results. We want to help but aren’t sure what our teams need, what is most helpful, or if they even want our help. We’ve spent hours and hours helping, mentoring, training,  and coaching Scentsy Consultants on our team grow their own business with at best, mixed results. This leads to what we’ve determined is the most universal challenge we think all leaders face, ourselves included, is a matter of vision. These three issues with Vision influence how we spend our time as leaders and heavily impact our team growth.

These three Vision problems are:

  1. We have no positive vision of the new Consultants that join our team.
  2. We have too much vision for the new Consultant that join our team.
  3. We have no positive vision of ourselves.

So, the first one - having no positive vision of our new Consultants. This is pretty self-explanatory but more importantly how does someone get to that point? How do we get to a point where we have not positive vision of our new Consultants potential? There may be people that are just naturally pessimistic and don’t see other’s potential BUT in my experience our natural tendency is to see others in a better light than ourselves. And THAT, ironically, is how we get ourselves get to a point where we don’t see any hope for our new Consultants.

You see, imagine you’re a new leader wanting to help your team achieve their goals so you spend hours training, attending launch parties, explaining the comp plan, and even help them overcome their fears and get that first recruit. They promote to Lead. You have hope for their future and your own as you see your new Lead Consultant walking across the stage as a Director! A couple of phone calls go by and your new Lead is having a tough time completing goals, she’s not hitting her numbers, and her new recruit isn’t doing much. You paint the picture you see of her but it falls on deaf ears, nothing changes and other things begin to take precedence for your Lead Consultant. Two months go by and your unanswered phone messages, PM’s, and texts warning her that she is on the termination list do nothing and she’s gone.

Well, gee, thanks for the depressing story right?! But that’s how we get there. We get burned again, and again, and again. We invest time and energy and become emotionally attached to people and the amazing future we know they can achieve. So after watching that potential crumble with dozens of new Consultants after spending so much energy on them, we get deflated. The reality of direct sales is that one-third of our teams are just starting their biz, another one-third is working it, and the last one-third are on their way out.

How do we address this?

So, I’ve typed this sentence a dozen times but there really is no way to say it without sounding harsh but we have to find a way to provide some custom guidance, point them in the right direction and let them go and do it on their own. It's hard, but avoid the well-intentioned tendency to push or pull your new Consultants to success. You will be able to drag some to promotions but when you ask them to step up as leaders they won't know what that means or they'll think they need to do what you did and get frustrated trying to pull their teams to success. Instead of pushing or pulling, we focus on partnering. We increase our availability and mentoring to match their level of achievement. Sounds harsh but the more we push and pull the less they have to tap into their own creativity and feel the drive to do anything to make it work. No amount of mentoring or coaching can match the power of their own motivation.

Now the second one, the opposite of the first, is having too much vision for our new Consultants. Why is this a challenge? Well, because we do what I explained above - we spend inordinate amounts of time, energy, and emotional investment and set ourselves up for frustration as we see Consultants CHOOSE to let their Scentsy business die.

How do we address this?

Well, as odd it may seem the answer here is the same as the answer to the first - find a balanced approach to provide your new Consultants what they need. I’ll be honest though, it’s still a bummer watching people with so much potential not make it work. But, but that’s their choice and I respect that and wish them the best.

Finally, the one Vision issue we don’t think we have but is the greatest threat to our business - having no positive vision of ourselves. This Vision issue is what keeps so many Consultants from even being a Leader! How do we get to where we don’t have a positive vision of ourselves? Well, nobody knows us better than ourselves. We minimize or even forget our successes and exaggerate our failures. We think we can trust ourselves to be objective about our success rate when in reality we are own worst critics. No one is harder on us than ourselves as we spend hours comparing ourselves to others which only magnifies our weaknesses. All the while blind to the fact that they are doing the same as they look at us.

How do we address this?

Winston Churchill is quoted as saying - “Success is going from failure to failure with no loss of enthusiasm”. Success is not the absence of failure. My favorite BBQ sauce is Heinz 57 - it took 57 attempts to find the perfect recipe to find the awesomest BBQ sauce ever so hey, we can screw up from time to time. Secondly, stop comparing. Accept you screwed up, fix it, don’t do it again, and move on. Give yourself a break. Will Rogers once said that “Good judgment comes from experience and a lot of that comes from bad judgment”. If nothing else, you’ve probably developed phenomenal judgment!

Grow Your Scentsy Business Using YouTube

Use YouTube to Grow a BusinessyouTube logo

There are so many great ways to build and grow your Scentsy Business, and one that is very powerful is to use social media outlets, including YouTube.  It is such a great tool, and can help grow your Scentsy business.  YouTube videos are also helpful to allow your business to continue to grow and reach outside your circle.

There are many ways to maximize your YouTube channel to make Scentsy videos and grow your Scentsy business, so I wanted to share what I have learned here with you!

WHY Use YouTube for Scentsy?

No cost

Expand Your Network

Personal Touch

Search Engines

Share Information

Evergreen Content

Recruiting Tool

YouTube Tips to grow your Scentsy business:

Link in video description

Make sure you list your Scentsy website in the descriptions of your videos.  That way, anyone can easily buy products directly or join your Scentsy team while they watch your YouTube video.

Use keywords

Give your Scentsy YouTube videos a good keyword specific name, so Google can find your Scentsy videos, and those searching on YouTube can find your relevant videos too.

Pin the video to Pinterest

When you make a Scentsy video, pin it on your Scentsy Pinterest board to make that link stronger (Google likes that).  That also increase your chances for being seen when someone searches for Scentsy information.

Create Playlists

Create YouTube Scentsy playlists and make videos along different topics.  You could show Scentsy products in real life, and your quick review of a Scentsy product, explain how to use the product.  Other helpful videos could be information to help your team, or tips for other consultants. Another idea is to share how Scentsy blesses your life or works into your life. 

Really, you can talk about anything you want to share about Scentsy!  Your simple tips can help another consultant, and help boost your business too. 

Keep videos short

Keep your Scentsy videos short (5-15 minutes) and people will be a lot more likely to watch them. It's better to make MORE videos specific to one thing, than fewer videos that are longer in duration.  Remember, you don't have to explain all of the things at once, take them one step at a time in each video.

Personal image

You don't have to look perfect to make a Scentsy video on YouTube, it should be a reflection of your unique personality.  The more they can get to know you and recognize your personal brand, the more you'll grow.  One side note is to be you, but make sure you're a bit professional as well.  For instance, don't use offensive words or wear immodest clothing, etc.  

Smile

The most important thing is your SMILE!!  Be positive, happy, and upbeat and others will be drawn to you.  They will want to buy the Scentsy you recommend, will want to host a party with you, or even join your Scentsy team, thanks to your Scentsy videos on YouTube!

Grow a Scentsy Business

If you are still thinking about starting a Direct Sales or Scentsy business in particular, now is a great time.  Join, and let me help you learn how to use YouTube to grow your business too.  

Join ScentsyYouTube Channel Becky Sattler

How to get a Scentsy Promotion

ScentsyPromoteScentsy Promotions

It's Scentsy promotion time!! So many exciting promotions coming up in the next few months: this is the season to make some MAGIC! I like the word promotion: pro and motion. It implies that you do something a professional would do ("pro"), and it takes action and momentum ("motion").

Scentsy promotion means a pay raise, and a successful Scentsy business.  There are many ways to work towards a Scentsy promotion, and so many things you CAN do to tip the scales and really work for your Scentsy promotion. Wanting a Scentsy promotion? Here are a few tips to make sure you get it!

How to get a Scentsy Promotion:

  1. Recruit. Make sure you have the required frontline to be able to promote if you get the team sales numbers. They have to be "active" to count for the requirement to promote, which is 150 PRV in that month.
  2. Motivate your team to recruit. Your TWV (team wholesale volume) is a TEAM number, so the bigger your downline, the less average everyone has to sell to really add up and achieve that promotion level.
  3. Motivate your team to sell. Again, your TWV is a TEAM number, so your whole downline sales add together to help get that TWV you need. Even a little more sales from everyone can add up when you have a team.  Help mentor your team, and your promotion will follow.
  4. Sell Scentsy like a mad person!! Fill your calendar with home parties, basket parties, facebook parties, etc. You have to have at least 500 PRV to promote, but the more you sell, the less your team has to make up to get that big promotion goal TWV. If your goal is to promote to Director, you need 10,000 TWV.  If your personal sales are 2,000 or 3,000 PRV, you're that much closer to your goal.
  5. Scentsy Fundraisers. These can greatly increase your PRV, making it so much easier to hit that goal TWV. I have done Scentsy fundraisers that total $8,000 in sales... that's quite a bit of extra TWV and can really push you over the edge for that big promotion!

Scentsy Compensation Plan

Remember, get to know the Scentsy Compensation Plan so you know exactly what you need to get that next Scentsy Promotion.  (Want to better understand the Scentsy Compensation Plan? Check out this video where I explain How to Make Money as a Scentsy Consultant) Identify your missing links (like more active frontline needed, or need a bigger team, or need higher personal sales), then make a plan to change that.  Also, identify your go-getters on your Scentsy team and motivate and mentor them.  When they achieve success, you achieve success!

Best of luck with your Scentsy Promotion!  If you are on my Scentsy team, "The Best Team Ever", feel free to ask me for help; I am happy to personally mentor you.  If you are not yet a Scentsy consultant, join my Scentsy team and I can help you figure out how to get Scentsy promotions too.

~Becky Sattler, Scentsy Star Director
208-340-6538
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