The Value of Recruiting

The Value of Sponsoring

If you are considering starting your own Scentsy business or are currently a Direct Sales consultant this is for you.  Whether you are having a hard time growing your team, or even just catching the vision of why you should recruit, hopefully this will help! 

When I say "recruit", I am referring to the intentional actions of growing your team, but of course that implies that you will mentor and help them have success along the way. 

I will show you why you should grow a team, the income potential from maximizing the compensation plan to take advantage of earning Leadership Bonuses, and tools for recruiting, along with some challenges to put it all in practice.   

"Why should I recruit?"

The same reason that you decided to join is the reason you should recruit and grow a team! Most likely you had some goal in mind for your business, and that helped you sign up.  Your efforts toward those goals are multiplied and made possible only by recruiting and growing a team.  

Why would someone want to join Direct Sales?

Here are a handful of reasons someone might join, and how recruiting is the key to attaining those purposes:

  1. Money/time (make way more money with a team, that leads to freedom… time to quit your job or time to do what you love)
  2. Travel (earn trips by recruiting and promoting)
  3. Recognition (earn promotions, awards)
  4. Social (more fun with a team, and you’ll also find some of your best friends at SFR, on incentive trips, at Leadership)
  5. Impact/Influence (much harder without a team!  Who do you influence? LOL)
  6. Self-improvement/Self-Confidence (didn’t know I was joining for THIS!  Didn’t know it would be the most valuable and favorite part of my Scentsy business; you can make money anywhere… but not everything makes your confidence.  Not everything builds you personally and helps you grow. People PAY for self-improvement classes, if you work it right, you can make money with Scentsy and have a great springboard to your personal journey!)

CYCLE: recruit and help them grow, continually recruiting to grow and expand (always better than a sale! Lead with the join opportunity).  Grow wide (increase your own personal recruits) and help them grow deep (help them all recruit). I missed out on many downline bonuses because they promoted Directors before I could tap into that bonus by being SD or SSD, but growth and momentum is always good!  Help THEM be as successful as they can...even if you miss out on their bonus… and continue to grow so you can capture that downline bonus as soon as you can. It’s a LONG game mentality.

GOAL = SSD just means that you find four people who want to get to Director and you help them get there!

Paid at Title

Make sure your goal is to always be paid at title.  (You’ll never miss a paycheck, you’ll never miss a promotion and get tons of points for incentives!)  What does it take to be Paid At Title (PAT)?  There are three requirements each month to be PAT.  If you have promoted to a higher rank but don't have all of the requirements that month to be paid at that rank, you will be paid at the level you achieve for that month.  There aren't any penalties for not being paid at title, you just only earn the leadership bonuses based on your current rank for that month.  

How Much Can You Make as a Scentsy Consultant?

This is Scentsy's Income Disclosure Statement showing maximum annual pay for each Scentsy rank.  You can see the vast difference in pay as you climb the ranks, with the huge jump in max annual commission at SuperStar Director. (This is WHY you promote and aim for SSD!!)

*I am required by the government to post this Scentsy Income Disclosure Statement stating that results vary, and nothing is guarantee of income.  Having said that, these are my real income graphs so it really is possible if you work hard!  

Scentsy Income Disclosure

 

 

 

 

 

 

 

 

 

Actual Scentsy Paycheck Breakdown

This chart below is MY actual income graph showing the breakdown of where my paycheck comes from: income from personal sales vs. downline leadership bonus pay.  My graph in particular is from being paid as Escential Consultant through all of the ranks up to Star Director. Scentsy Paycheck breakdownScentsy Commission Check by source

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Recruiting is about Mindset

Imagine your life if it were everything you dream of! What is keeping you from that dream? What is keeping you from recruiting? 

Recruiting is about MINDSET, not even necessarily the SKILLS.  If you WANT it badly enough, you’ll find a way to make it happen!  YOU have your own unique personality, which means your own unique way of recruiting!  If you use someone else's way, it will get you started, but you have to make it yours to be effective and non-spammy!  That comes from passion and practice!

HOW To Recruit:

Put on your recruiting glasses!  You see what you look for.  When I DECIDED to strive to earn Annual Mentor, my whole business completely changed.  When I joined in 2008 and didn't really make much progress in growing my team until I started my recruiting focus in 2012.  I was determined to grow my team, and I earned Annual Mentor in 2012! 

I earned the Annual Mentor Award again in 2013, 2014, 2015, 2016 and missed 2017 by my last recruit to put in 30 PRV… but I earned it again in 2018.  Choosing to focus on growing my team and recruiting changed my business in every way.  I also earned my first incentive trip in 2012 to Punta Cana, Dominican Republic and haven't missed earning a single incentive trip since then! 

Once you decide that you WILL grow, you will find and create the best ways for you to recruit.  Whatever you do, it must be authentic and genuine so it doesn't feel spammy. 

Don't be spammy

Recruiting can be a natural, generous way to offer something amazing that you have found.  Don't decide for them; our job is to invite and offer the opportunity to join you, then let them decide. 

How to find someone to join

Here are my 2 TOP SECRETS to how I do it!  When I started using these two methods, my recruiting completely changed and was way more effective.  These are the keys; you have to apply them in the scenarios you choose.  

  1. DIRECT RECRUITING METHOD

    1. “You would be great at Scentsy because…”  Look for one true, unique quality or character trait that would make them successful if they chose to run a  Scentsy business. (NOT how Scentsy would be good for them; how THEY would be good for Scentsy.) Express confidence and share what you see in them.
      1. 3 sentences:  you would be great at Scentsy because___,
      2. express confidence in THEM that they will be great,
      3. give them confidence in YOU, that you’ll help them
    2. Doesn’t have to be scent-related (organization skills, great social media presence, friendly, run a business, connector, social personality, fundraiser, etc).  Current customers and hosts are a great place to look, but don’t count out others… like ME!
    3. The more you train yourself to look for the good qualities in others, the more you’ll see it!  Even if they don’t join, you’ll give them a gift of an honest compliment and they will feel good about themselves.
  2. INDIRECT RECRUITING METHOD:

    1. Referrals “who do you know…” ask at parties, customers, friend conversations; this is how I got 30 good referrals for Australia when it was opening up!  This is a great way to get referrals, but it also takes the pressure off of the person you're asking, and often they admit that they have been thinking of joining.
    2. Can be in a conversation, but you should also think of a system that will help your customers know what you want from them - sticker on your products saying to post and tag you, postcard explaining your referral program and rewards, mention it in your customer newsletter, post a graphic in your VIP page, etc.

PRACTICE makes progress

  1. Turn to your neighbor and think of one UNIQUE reason they would be good at Scentsy and tell them!  (Use the 3 sentences, and ask!)

“You are so organized and would be so great at running a business!  I can see you really being so successful as a business owner, you would be perfect at this!  I will be here to help you the whole way, we can do it together; it’ll be so fun! Have you ever thought about starting a business?”

  1. Now turn to your other neighbor and ask for a referral!  “Who do you know that___?”
  2. Find some friends to practice and role play good examples (who wants to come up and show us how it went?)  

Scenario role play practice: (which approach are you going to use, what are you going to say?)

You can be a successful recruiter

It was Scentsy Convention 2009 in Salt Lake City and I had been a consultant for about 18 months.   My rank at the time was a Lead, and at that even they were presenting big awards and even giving away cars on stage.  This got me wondering about my potential do be successful with the business too, and I asked my husband, “Do you think this will ever be me?”.  My reason for joining was to pay off grad school student loans and have a little money for extras.  However, I didn't have the vision or belief that I really could make it work much bigger than just the helpful little income I was making at the time. 

I had no idea that I would go on to earn my own awards, trips, and even support my family with our Scentsy income after my husband was laid off from his job.  I couldn't see it then, but it really would be me... and it can be you too! 

DREAM BIG!  You CAN do it!  Don’t be afraid of success, don’t be afraid of failure, don’t be afraid to share this awesome opportunity!  You love Scentsy enough to be a consultant and make that investment and commitment to build your Scentsy business, so don’t keep it to yourself!  Share and let them decide if the time is right to join. Our job is simply to extend the offer!

Personal Action Plan

What are you going to do differently?  What’s your plan? Take-away or ahas?

WRITE down your own Direct and Indirect Approaches and practice.  Practice with your family, your neighbors, your dog, your team.

Want a little more?  Here's a video of me presenting to a group of Scentsy Consultants about the value of recruiting, but explaining the why and how of recruiting!

~Becky Sattler,

Scentsy SuperStar Director

Can I Make Money as a Scentsy Consultant?

Make Money as a Scentsy Consultant

The other day as I was at Costco filling up my car with gasoline. While I filled up, I overheard a conversation the woman in front of me was having on her phone. She was telling the person on the other end that their mutual friend was making a huge mistake; she was signing up for one of those "awful pyramid schemes”.

Is Scentsy A Pyramid Scheme?

She continued her conversation saying things like:

Can You Really Make Money?

So, as I filled up the car with gas, paid for with the credit card our Scentsy Consultant business pays off every month. 🙂 *Scentsy income disclosure.* 

Direct Selling Perception

I couldn’t believe just how much hatred this woman had for direct selling. Honestly, I didn’t think there were still people in the world that held that perception of direct selling. I'm not naive enough to think that everyone loves direct selling, but I was surprised at just how belligerent she was towards it. But I like to think that this woman is really just a victim of misinformation. She has never had the opportunity to actually get to know people working direct sales, and see their success.

Real Success

The reality is that 20 million people are involved in the $36.12 billion direct selling industry.  People involved in direct selling have a higher percentage of annual income over $50,000 when compared to all Americans. (58% vs. 50%)

Contrary to opinion, direct sellers also have a higher level of average education than the average American:  52% of are college graduates compared to 28% and 99% have high school diplomas compared to 85%.

Scentsy Consultant workingBenefits of Direct Sales

Now, let’s talk about the rewards of being a Scentsy Consultant or direct seller. First, as in any business to look exclusively at the money would be limiting and not indicative of the real reasons people choose direct selling.

For example, when I applied for corporate jobs I always asked about things like healthcare, 401k, paid time off, culture, and work-life balance.  All of these were factors when I considered the job. Salary is just one thing to consider. Beyond income, research indicates that individuals enjoy the fringe benefits like the flexibility of being their own bosses.  We get to set our own hours and schedule, as well as ever having to ask for time off!

Income from Sales

When you talk about income as a Scentsy Consultant (or any direct sales) you have to remember that first, direct selling is, well, still selling. We make a commission from the sales we make.  As much as we talk about the other activities we spend the majority of our time doing like mentoring and recruiting, we still sell.  In Scentsy, we have to sell a certain amount to get paid on the production of our team.

Secondly, Scentsy Consultants are paid monthly and every month is different. We don't receive a set salary, or any guaranteed amount.  For instance, some months - like October and November - are huge sales months with consumers gearing up for the holidays.  Those months, the money you make as a Scentsy Consultant will more likely be higher than other months.  Commissions income is dependent on your own sales, so you do have control over your paycheck. You can work to make the amount you want, or to make consistent checks, but it will most likely vary naturally.

Thirdly, there is a large percentage of Consultants who join a direct selling company to buy their favorite products at a discount, NOT to make a living off it. And since individuals are paid based on their work and level of effort and time dedicated to their business, those who are working it like a part-time job earn a part-time income. It's important to remember that is exactly what they want out of it. 

Direct Sales Average Income

The first data I found went back to 2011 when Amy Robinson, a spokesperson for the Direct Selling Association, said that the median annual income for direct sales consultants in 2011 was $2,400. As I dug further I found that research done by Harris Poll in 2014 provided some more up to date information. According to the research -

Doing some simple math, that means that 2.4 million direct sellers earned more than $50,000 based on 2014 figures. The article points out that beats the national average salary for men and women.  It also is more than the national median annual salary for all Americans working a 40-hour workweek as reported by the Bureau of Labor Statistics in Dec. 2013.

Now, that’s only 15% of those involved in direct selling, but that’s also about the percentage of consultants actually working their business. The research indicates that 70% of Consultants spend less than 15 hours/week on their business. An important note to add here is that those 15% earning that $50,000 and up are doing it how, when, and where they want to.

Can I make money with Scentsy?

In summary, can you make money in direct selling?

The answer is of course, yes. The most important things to remember are;

When you talk about income in direct selling you have to start with a few key understanding that direct selling is, well, selling. So individuals are paid based on their work and level of effort and time dedicated to their business and every month is different as some months - like October and November - are huge sales months with consumers gearing up for the holidays. Secondly, there is a large percentage of Consultants that join a direct selling company to buy their favorite products at a discount, NOT to make a living off it.

Extra Income

Direct Selling, as an example being a Scentsy Consultant, can provide a good side income.  It can help cover bills, pay off debt, and prepare for retirement. It can also be much more than and support a crazy family of 7 like mine! It just simply depends on your work ethic and what you value.

join scentsyFlexible Side Hustle 

If benefits like a flexible schedule, more time with family, being your own boss, and setting your own hours are appealing to you, then you would be an awesome Scentsy consultant.  As long as you are comfortable as an entrepreneur with risk and have a good work ethic, then it sounds like it’s a great fit for you. If not, and you prefer punching in and out for a guaranteed paycheck, then this might not be your ideal way to make money.

Come Start Your Own Business

If Scentsy is appealing to you, I would love to have you join my Scentsy team.  I'll help you build a successful business and make money as a Scentsy consultant like me!

As always, if today is the day and you're ready to get off the fence, let's get you going. I can help you launch your own business to enjoy more time with family, help pay off debts, earn free travel, to pay for monthly car bills, or to even make much, much more money. Join my Scentsy team and let's get you rocking and rolling!

Sell Scentsy

Forbes Article 

Harris Poll Research 

DSA Fact Sheet

 

Is Scentsy a Good Fit for Millennials?

Is Scentsy a Good Fit for Millennials?

Millennials look for a different way to work, and wonder if a Scentsy business would be a good fit.  The millennial generation carries unique qualities and talents and opportunities.  A lot of those would make a millennial a great fit as a Scentsy Consultant. Often, they get a bad wrap, but there are some definite benefits to the millennial generation as Scentsy Consultants.

Who is a Millennial

First, just to make sure we're all on the same page, what makes someone a millennial? The Pew Research Center reports on data about Millennials and defines them as those born after 1980.  They are the first generation to come of age in the new millennium. Below are some general characteristics of the Millennial generation.

Millennial Generation

According to research from Goldman Sachs, the Millennial generation is the largest in history with a whopping 92 million members! That is even larger than the Baby Boomer generation coming in at 77 million and Generation X which was even lower still at 61 million.

Hello My Name is Millennial

Technology generation

Millennials are the first generation to grow-up in the era of rapid technological innovation.  They were born during smartphones, internet and the always-on digital world. As such, they are much more digitally connected than previous generations and use technology like texting, vlogging, messaging.  They are particularly more likely to use social media platforms to communicate.Smart Phone image

Debt generation

The Millennial generation is burdened with much more debt than previous generations. Student loan payments take up an increasing percentage of Millennial income after graduation. According to the Federal Reserve, the mean student loan balances of 25 year olds has practically doubled from just over $10,000 in 20013 to just over $20,000 in 2013.

Earning a Living

So now that we are more familiar with some of the characteristics of the Millennial generation, what do we know about what they want out of an occupation? Or really - what do they want, if anything, from the way they earn a living? There are lots of stereotypes about Millennials and lots of research about how to cater careers to Millennials.

debt image

A recent article in the Harvard Business Review stated -

Everyone gets it. Conventional wisdom holds that Millennials are entitled, easily distracted, impatient, self-absorbed, lazy, and unlikely to stay in any job for long. On the positive side, they’re also looking for purpose, feedback, and personal life balance in their work. Companies of all kinds are obsessed with understanding them better.

Actual Few Differences

The article goes on to suggest that more and more evidence is finding that there are few actual differences in Millennials and the rest of us. It continues -

While pithy descriptions of what makes Millennials unique are presented as self-evident and seem to have a ring of truth to them, very few are supported with solid empirical research. On the contrary, a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values at work. To the extent that any gaps do exist, they amount to small differences that have always existed between younger and older workers throughout history and have little to do with the Millennial generation per se.

The article continues to suggest that though there has been much said, studied, discussed and while stereotypes seem to abound, there just doesn't seem to be any real evidence of difference between the generations. It appears, according to this Harvard Business article, that there really is minimal differences in what the Millennial generation and the previous two (Generation X and Baby Boomers) want out of a career. The article states that -

For one, a group of researchers from George Washington University and the Department of Defense analyzed more than 20 published and unpublished studies examining generational differences and concluded that meaningful differences among generations probably do not exist in the workplace. The small differences that do appear are likely attributable to factors such as stage of life more than generational membership.

Millennial career goals

Overall Occupation Goals

So what does this all mean? My key takeaway is that Millennials, Generation X, and Baby Boomers are looking for the same type of benefits from an occupation.  This is definitely not what I had supposed! I have done lots of research outlining the differences between Millennials and previous generations. And this article suggests that the differences are not attributable to generation, but rather life stage.

So if you are a Millennial, Generation X, or Baby Boomer, a Scentsy business could be a good fit.  A good fit is if you like the freedom to work where and when you like, enjoy free travel, spending more time with family and friends, and making good money.  If this sounds like you, then consider joining Scentsy and becoming a Scentsy Consultant.

Benefits of a Scentsy Business

Millennials are a good fit for Scentsy, and Scentsy is a good fit for Millennials. Come start a Scentsy business that offers the flexibility and use of technology where you can thrive. 

Owning your own business is key to the flexible schedule, gig-type economy, and using your creativity with technology.  This is where the benefits of a Scentsy business outweigh other jobs. 

Want to know my favorite benefits of being a Scentsy Consultant? Or see if you'd be an awesome Scentsy Consultant? Check out my post called "Could I Be an Awesome Scentsy Consultant?"