Is Scentsy a Good Fit for Millennials?
First, just to make sure we’re all on the same page here, what makes someone a millennial? The Pew Research Center reports on data about Millennials and defines them as those born after 1980 and the first generation to come of age in the new millennium. Here are some quick characteristics of the Millennial generation –
According to research from Goldman Sachs, the Millennial generation is the largest in history with a whopping 92 million members! That is even larger than the Baby Boomer generation coming in at 77 million and Generation X which was even lower still at 61 million.
Millennials are the first generation to grow-up in the era of rapid technological innovation and adoption of smartphones, internet and the always-on digital world. As such, they are much more digitally connected than previous generations and use technology like texting, vlogging, messaging, and particularly social media platforms to communicate.
The Millennial generation is burdened with much more debt than previous generations. Student loan payments take up an increasing percentage of Millennials income after graduation. According to the Federal Reserve, the mean student loan balances of 25 year olds has practically doubled from just over $10,000 in 20013 to just over $20,000 in 2013.
So now that we are more familiar with some of the characteristics of the Millennial generation, what do we know about what they want out of an occupation? Or really – what do they want, if anything, from the way they earn a living? There are lots of stereotypes about Millennials and lots of research about how to cater careers to Millennials.
A recent article in the Harvard Business Review stated –
Everyone gets it. Conventional wisdom holds that Millennials are entitled, easily distracted, impatient, self-absorbed, lazy, and unlikely to stay in any job for long. On the positive side, they’re also looking for purpose, feedback, and personal life balance in their work. Companies of all kinds are obsessed with understanding them better.
The article goes on to suggest that more and more evidence is finding that there are few actual differences in Millennials and the rest of us. It continues –
While pithy descriptions of what makes Millennials unique are presented as self-evident and seem to have a ring of truth to them, very few are supported with solid empirical research. On the contrary, a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values at work. To the extent that any gaps do exist, they amount to small differences that have always existed between younger and older workers throughout history and have little to do with the Millennial generation per se.
The article continues to suggest that though there has been much said, studied, discussed and while stereotypes seem to abound, there just doesn’t seem to be any real empirical evidence of a dramatic difference between the generations. It appears, according to this Harvard Business article, that there really is minimal differences in what the Millennial generation and the previous two (Generation X and Baby Boomers) want out of a career. The article states that –
For one, a group of researchers from George Washington University and the Department of Defense analyzed more than 20 published and unpublished studies examining generational differences and concluded that meaningful differences among generations probably do not exist in the workplace. The small differences that do appear are likely attributable to factors such as stage of life more than generational membership.
So what does this all mean? My key takeaway is that Millennials, Generation X, and Baby Boomers are really looking for very much the same type of benefits from an occupation – which is not what I had supposed! I have read lots of research on even been to seminars outlining the differences between Millennials and previous generations but this article suggests that the differences are not attributable to generation but rather life stage. So if you are a Millennial, Generation X, or Baby Boomer that likes the freedom to work where and when you like, enjoys free travel, spending more time with family and friends, and making good money then you ought to consider joining Scentsy and becoming a Scentsy Consultant.
Want to read about my favorite benefits of being a Scentsy Consultant? Or see if you’d be an awesome Scentsy Consultant? Check out my post called “Could I Be an Awesome Scentsy Consultant?”